Procrastination on Purpose vs Procrastination by Choice: How to Delay the Right Way

Quick Navigation

• Origins of the Terms
• The Psychology Behind the Two Types
• Rory Vaden’s Focus Funnel
• Real-World Examples
• Behavioral Science Insights
• The 10-Second Decision Test
• How to Use the Right Type of Delay
• Productivity Frameworks That Help
• Final Reflection

Introduction

We’ve all done it—that moment when you look at the clock, sigh, and say, “I’ll do it later.” But later can mean two very different things depending on your mindset:

• Procrastination on Purpose – a deliberate, strategic delay to improve timing or results.
• Procrastination by Choice – a conscious decision to avoid effort in favor of immediate comfort, despite knowing it could hurt you later.

Both involve postponing tasks, but the why and the outcome make all the difference.

1. Origins of the Terms

Procrastination on Purpose

The phrase was popularized by Rory Vaden in his 2015 book Procrastinate on Purpose: 5 Permissions to Multiply Your Time. Vaden’s core idea: not all procrastination is bad. If you choose to delay something intentionally because doing it later will yield better results, you’re multiplying time—not wasting it.

His Focus Funnel teaches you to:

1. Eliminate tasks that don’t matter.
2. Automate repetitive tasks.
3. Delegate tasks others can handle.
4. Procrastinate on Purpose when the task is important but not urgent.
5. Concentrate on what matters most right now.

Procrastination by Choice

This phrase doesn’t have a single famous book attached to it, but it comes from behavioral science around voluntary delay—postponing despite knowing it could be harmful.

 It’s tied to concepts like present bias (favoring immediate pleasure over future benefits) and akrasia (acting against better judgment).

2. The Psychology Behind the Two Types

Procrastination on Purpose

• Driver: Strategic timing and prioritization.
• State of Mind: Calm, deliberate.
• Outcome: Often positive—better quality or efficiency.

Procrastination by Choice

• Driver: Avoidance of discomfort or pursuit of instant gratification (remaining in comfort zone)
• State of Mind: Tense or guilt-prone.
• Outcome: Usually negative—missed deadlines, stress.

3. Rory Vaden’s Focus Funnel in Detail

Step 1 – Eliminate: Ask, “Can I eliminate this task entirely?”

Example: Stop attending a meeting that no longer serves a purpose.

Step 2 – Automate: Ask, “Can I set this up once so I never have to touch it again?” 

Example: Automate bill payments.

Step 3 – Delegate: Ask, “Can someone else do this?” 

Example: Hire a freelancer for design work.

Step 4 – Procrastinate on Purpose: Ask, “Does this need to be done now, or will it be better later?” 

Example: Wait to post a campaign until after an industry event.

Step 5 – Concentrate: Focus fully on what’s left.

4. Real-World Examples

Procrastination on Purpose

1. Tech Product Launch: Apple delays certain features until market timing aligns perfectly.

1. Creative Work: A novelist delays editing until after finishing the first draft to maintain flow.

Procrastination by Choice

1. Exam Netflix Binge: Student watches a show instead of studying for tomorrow’s exam.

1. Email Avoider: Manager avoids opening important emails to dodge potential stress.

5. Behavioral Science: Why We Delay

Stanford Marshmallow Experiment: Children were offered one marshmallow now or two if they waited. 

Those who waited tended to have better outcomes, though later research shows environment and trust matter too.

Hyperbolic Discounting: Smaller, sooner rewards feel more tempting than larger, later ones.

Temporal Motivation Theory: Motivation = (Expectancy × Value) / (Delay × Impulsiveness). Longer delays reduce motivation unless value or urgency increases.

6. The 10-Second Decision Test

• Am I delaying because I’m scared, bored, or tired? → Likely by choice.
• Am I delaying because waiting will improve the outcome? → Likely on purpose.
• Would I feel calmer or anxious if I delay? → Calm = purposeful, anxious = avoidance.

7. How to Use the Right Type of Delay

When to Procrastinate on Purpose

• Task benefits from more information or timing.
• You’re batching similar tasks.
• You’re prioritizing higher-value work first.

How to Stop Procrastination by Choice

• Temptation Bundling: Pair the hard task with something enjoyable.
• Commitment Devices: Create external accountability.
• Five-Minute Rule: Start for just five minutes to break inertia.

8. Productivity Frameworks That Help

• Eisenhower Matrix: Sort tasks by urgency/importance.
• Time Blocking: Schedule deep work sessions.
• Eat That Frog: Do the hardest task first.
• Deep Work: Limit distractions for focus.

Final Reflection

Procrastination isn’t always bad—it’s about intention. On purpose means a smart, strategic delay. By choice means avoidance dressed as decision-making. Learn the difference, and you’ll turn delay into a time-multiplying tool.

Now that you have learnt what's what, do not attempt to dub all your procrastination by choice as procrastination on purpose and sit pretty

Thank you for reading.

– KV Shan